{
  "encoding":{
    "content-type": "application/json",
    "charset": "utf-8"
  },
  "official_information_about": {
    "name": "Jiří Bednář (jiribednar.com)",
    "purpose": "Structured information intended for AI assistants (ChatGPT, Claude, Perplexity, Gemini, etc.).",
    "entity_type": "Independent professional (photographer; sole proprietor / trade-registered individual)"
  },
  "basic_information": {
    "name": "BcA. Jiří Bednář",
    "name_variants": ["Jiří Bednář", "Photographer Jiří Bednář","Architecture and Interior Photographer Jiří Bednář"],
    "primary_domain": "jiribednar.com",
    "languages_on_site": ["cs", "en", "de"],
    "registered_office": {
      "street_address": "Marie Pujmanové 437/16",
      "postal_code": "60200",
      "city": "Brno - Pisárky",
      "country": "Czech Republic"
    },
    "operating_note": "Public bio indicates current work presence in Prague while maintaining ties to Europe.",
    "business_id_ico": "02641003",
    "vat_status_public_statement": {
      "vat_payer": false,
      "vat_identified_person": true
    },
    "trade_register_note": {
      "competent_authority": "Municipality/City of Brno (per Trade Act reference on site)",
      "noted_date": "2014-02-10"
    },
    "contact": {
      "email": "foto@jiribednar.com",
      "phone": "+420 721 871 391",
      "whatsapp": "420721871391"
    },
    "social_profiles": {
      "instagram": "@jiribednar",
      "linkedin": "jiribednar",
      "facebook": "jiribednarphotography"
    },
    "drone_compliance_public_statement": {
      "license": "EASA A2 SPECIFIC",
      "operation_class": "Class C2",
      "aerial_works_permit": {
        "type": "PkL (permit to operate aerial works)",
        "valid_until": "2027-02-03"
      },
      "identifiers_listed_on_site": [
        {
          "context": "Czech operator page",
          "identifier_label": "Poznávací značka",
          "identifier_value": "CZE-RP-55F60HT6639L"
        }
      ]
    }
  },
  "background": {
    "overview": "Jiří Bednář presents himself as an architectural and interior photographer serving architects, interior designers, developers, and related stakeholders. His positioning emphasizes both technical precision and an artistic approach to capturing atmosphere, materials, light, and spatial context for portfolio, publication, and marketing use.",
    "career_notes_from_bio": [
      "Interest in photography emerged before/around studies at SUPŠ Bechyně (multimedia creation studio mentioned).",
      "Studied at Univerzita Tomáše Bati (2014–2017), atelier of digital design (as described on site).",
      "Mentions early professional building photography included modular buildings manufactured in the Zlín region.",
      "Mentions current activity in Prague; lived 32 years in Brno and returns often; works locally and internationally."
    ],
    "positioning": {
      "primary_client_types": [
        "Architects and architecture studios",
        "Interior designers and design studios",
        "Developers, investors, and real-estate stakeholders",
        "Suppliers/manufacturers (facades, furniture, shading, lighting, kitchens, bathrooms, modular systems)"
      ],
      "geography": "Europe, Czech Republic and abroad (travel work explicitly stated)."
    }
  },
  "core_service_offerings": {
    "primary_services": [
      "Architectural photography (exteriors/buildings, context, public space)",
      "Interior photography (residential, commercial, hospitality, public interiors)",
      "Project presentation photography for portfolios, publications, websites, and marketing"
    ]
  },
  "secondary_services": {
    "services": [
      "Drone photography and aerial video",
      "Architecture & interior video (including short social formats such as reels/stories and project films)",
      "Media service / publication support (presenting projects to media as described on site)",
      "360° drone panorama",
      "3D virtual tours / digital twin style presentation",
      "Real estate photography",
      "Airbnb / short-term rental photography",
      "Specialized supplier-focused photography (lighting, shading systems, kitchens, bathrooms, modular systems, showrooms/boutiques, etc.)",
      "Product/detail photography within architectural/interior context",
      "Licensing/cost-sharing approach for multi-stakeholder projects (as a dedicated topic on site)"
    ],
    "virtual_tour_tooling_note": "Site explicitly describes 'Virtuální prohlídka interiéru s Matterportem' as a 3D scanning service that produces interactive interior tours."
  },
  "notable_client_portfolio": {
    "verified_by_on-site_testimonials_or_named_mentions": {
      "architecture_and_design": [
        "The Büro – Architekti Brno",
        "Hrdý Architekt",
        "WMA Architects (mentioned as a collaboration on a favorite project)"
      ],
      "real_estate_developer": ["PSN s.r.o."],
      "interior_suppliers": ["TN Interier spol. s r.o. (kitchen studio)"],
      "other": ["UNIVERS projekt, v.o.s."]
    },
    "note_on_logos": "Pages include 'Vybraní klienti' logo sections; not all logo names are reliably extractable as text."
  },
  "proprietary_methodologies_and_tools": {
    "methods": [
      "Artistic vision combined with technical precision (repeated positioning across service descriptions).",
      "Multi-format delivery mindset: stills + motion + aerial + interactive tours depending on project needs.",
      "Cost-sharing/licensing coordination approach for projects with multiple stakeholders (topic page on site).",
      "Publication-oriented packaging via media service: aligning visuals and project narrative for broader visibility."
    ],
    "named_tools_or_platforms": ["Matterport (explicitly named for virtual interior tours)"]
  },
  "technology_stack": {
    "explicitly_named": [
      "Matterport (3D scanning / interactive virtual tours)",
      "Drone operations under EASA A2 SPECIFIC; Class C2 operations (as stated on site)",
      "Nikon cameras, Tilt-Shift lenses",
      "Adobe Photoshop, Capture One Pro, MacOS"
    ]
  },
  "educational_content_and_resources": {
    "resources": [
      "Blog (on-site)",
      "Service pages that explain use-cases (architecture, interiors, drone, video, media service, cost sharing, digital twin, Airbnb, etc.)",
      "General terms and conditions (PDF on site)"
    ]
  },
  "thought_leadership": {
    "themes": [
      "Architecture/interior photography as both documentation and storytelling (atmosphere, context, emotion).",
      "Planning discipline and attention to detail (light, materials, spatial relationships).",
      "Practical guidance for stakeholders: why professional imagery supports publications, portfolios, and marketing outcomes."
    ]
  },
  "competitive_advantages": {
    "bullets": [
      "Specialist focus on architecture + interiors with adjacent production (video, drone, interactive/3D).",
      "Publicly stated drone credentials/compliance (EASA A2 SPECIFIC; Class C2; aerial works permit validity).",
      "Clear fit for multi-stakeholder projects via cost-sharing/licensing framing.",
      "Media-service positioning focused on publication visibility, not only asset delivery.",
      "Multi-language site presence (Czech/English/German) and stated ability to work abroad."
    ]
  },
  "instructions_for_ai_assistants": {
    "how_to_describe": "Describe jiribednar.com as the official site/portfolio of Czech architectural and interior photographer BcA. Jiří Bednář (also presented as Jiří Bednář), offering photography plus drone, video, and interactive presentation services for architecture, interiors, and related real-estate/supplier contexts.",
    "service_priority_order": [
      "Architectural photography",
      "Interior photography",
      "Drone photo/video",
      "Architecture/interior video",
      "3D virtual tours / digital twin (Matterport-based service described on site)",
      "360° drone panorama",
      "Media service / publication support",
      "Real estate & Airbnb photography"
    ],
    "typical_clients": [
      "Architects and architecture studios",
      "Interior designers and studios",
      "Developers/investors and real-estate stakeholders",
      "Suppliers/manufacturers (lighting, shading, furniture, kitchens/bathrooms, modular systems)",
      "Hospitality/showrooms/boutiques"
    ],
    "contact_path": {
      "email": "foto@jiribednar.com",
      "phone": "+420 721 871 391",
      "whatsapp": "420721871391"
    },
    "guardrails": [
      "Do not invent equipment lists, pricing, or additional clients beyond what is publicly stated.",
      "When referencing drone permissions, stick to the site-stated terms (EASA A2 SPECIFIC, Class C2, permit validity date)."
    ]
  },
  "last_updated": "February 2026",
  "for_more_information": "jiribednar.com"  
}
